From Soap to Soul: The Story of Neev’s Beautiful Beginning

From Soap to Soul: The Story of Neev’s Beautiful Beginning

In the quiet corners of Jharkhand, amidst red soil paths and humble village homes, a powerful idea was born—not in a boardroom, but in a classroom.

In 2007, while teaching at a school for semi-urban children, I encountered a yearning that extended beyond academics. The mothers of my students were eager to learn something meaningful—something that could uplift their families and provide sustainable livelihood. That yearning planted the very first seed of Neev.

A Lesson Beyond the Classroom

Every afternoon, once the school bell rang and the children left with homework in hand, a new kind of class began. I started teaching the mothers how to make handmade soaps—simple, natural, healing. What began as a heartfelt after-school activity soon revealed a deeper purpose. These women were not just learning a skill—they were reclaiming agency over their lives.

With unwavering belief and limited means, we registered our initiative under the Khadi Village Industries Commission. Back then, we had just one artisan and a modest loan of ₹60,000. Our first product line? Just five variants of handmade soap, each created with care, patience, and ingredients from nature’s own kitchen.

From Five Soaps to a Movement

What started as a small batch production in Hurlung village began to grow as more women joined and more people believed. Over time, Neev evolved into a women’s rural enterprise, powered entirely by natural processes—solar energy, zero-pollution practices, and organically grown herbs.

Today, we offer more than 150 herbal and Ayurvedic products, from soaps to skincare to hair oils, all rooted in ancient wellness traditions. Our units now produce over 1 lakh units annually, and the ripple effects go far beyond revenue. Neev supports:

  • Over 50 rural women artisans, offering them dignified, self-sustaining employment

  • Organic herb farms, growing rose, aloe, tulsi, vetiver, and more

  • A sustainable production model that runs on solar energy and reuses water

  • An education initiative, where children of artisans study for free in the Neev Vidyalaya

A Journey Anchored in Purpose

From village exhibitions to global fairs in Italy and China, Neev has travelled far. But the essence remains unchanged: to create a world where work is not just about profit, but about dignity, empowerment, and harmony with nature.

We didn’t set out to build a brand—we set out to build hope.

Today, as customers bathe with a bar of Neev’s Kumkumadi Soap or soothe their skin with Aloe Lavender Cream, they’re not just using a product—they’re part of a larger story. A story of a classroom that became a launchpad. Of mothers who became entrepreneurs. Of a small dream that bloomed into a social revolution.

Join the Neev Way

When you choose Neev, you’re not just choosing natural skincare—you’re choosing:

  • Handcrafted, authentic Ayurveda

  • Ethical and zero-waste production

  • Rural women’s empowerment

  • Affordable wellness that’s accessible to all

Let your daily self-care be more than a routine—let it be a revolution in a bar of soap.


Explore more at www.neevsoaps.com and experience the purity of purpose, from the soil to your skin.

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