For generations, Sindoor has been more than just a cosmetic — it’s a symbol of love, tradition, and the sacred bond of marriage for Indian women. What was once made with pure, natural ingredients has, unfortunately, been compromised in the modern era.
The Shift from Tradition to Toxins.
In its traditional form, sindoor was made using turmeric and lime — ingredients that not only provided a beautiful hue but also offered numerous health benefits. However, with changing consumer preferences and mass manufacturing, most modern sindoor powders now contain red lead and mercury sulphite — highly toxic substances that can cause skin irritation, hair loss, and even neurological issues over time.
Our Quest to Bring Back Purity.
Realizing the growing concern among women about the safety of the sindoor they wear daily, we at Neev decided to go back to the roots. We initially tried recreating sindoor with the traditional turmeric, lime, and herbs blend. While the product was completely natural, achieving the rich, vibrant red color that most people are now accustomed to proved challenging. Many women, though eager for a healthier alternative, were hesitant to switch due to the difference in shade.
The Birth of Neev Liquid Sindoor.
Determined to offer a product that combines safety, tradition, and modern aesthetics, our research led us to develop a completely natural liquid sindoor using annatto seeds and manjistha — both known for their powerful antioxidant and anti-inflammatory properties.
Annatto seeds protect the skin and calm inflammation.
Manjistha supports detoxification and adds to the antioxidant benefits.
The result? A vibrant, chemical-free, long-lasting liquid sindoor that’s easy to apply and safe for everyday use — while delivering the iconic bright red color that Indian women have cherished for generations.
Celebrating the True Essence of Indian Womanhood.
Neev Liquid Sindoor is not just a product; it’s a return to purity. It honors the timeless tradition of sindoor while embracing modern women’s need for safety, ease, and authenticity. With its rich hue and skin-loving ingredients, it perfectly embodies the auspiciousness and grace of the Indian woman — without compromising on health.